Tuesday 26 November 2013

DID YOU MISS THE ABUJA CARNIVAL TOO...? SEE?

Dear readers,
No excuse can or should be made for the people that put together this event. You do not do such an event without proper press coverage. Ask ten people in Abuja and they would ask when the event is taking place. Except of course if the troupes were in your way.
It is obvious that this magnitude of was made for a select audience but really, should it be so?
It raises so many more questions. I would have thought more money could be generated for everyone from this event. i make bold to say what happened in the FCT in the name of a carnival had a few people come together and exploit the government purse.
Who benefited from this carnival? When a carnival is staged, there are many things to expect.
There should be expectation that the Carnival will bring a mini boom of sorts in the revenue it generates.
Hotels should have been smiling away too but because this is the FCT, i doubt if they can say patronage was significant because of the carnival.
At the other end of the scale, vendors, caterers, craftspeople and small business operators have been consistently complaining that they too saw smaller and smaller pieces of the Carnival pie.
There are lessons to be learnt from this years' event now that the carnival has come to stay. The organisers should do better PR. And if their argument was that they did, then maybe they should have entrusted the PR job to trusted hands.
Learn a lesson from the Calabar festival Carnival. I already see their promotions everywhere. Trinidad and Tobago has remained steady on the Carnival graph and they make good news about it.
Over all, i think this year's outing was below average.

Your's sincerely in service,

Al MOSES



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